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What the heck does social media have to do with SEO? At MWI we hear this a lot from current and prospective clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun making use of in the past few years, but it's essential to utilize it in particular if you're putting resources into SEO. Although the benefits of social media are not immediately apparent, they are crucial for SEO aid. Here are five reasons why social media is vital to SEO.<br><br>1.) Social Media Signals<br>It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some years now. When people tweet, like, comment or share an article it is referred to as a [https://www.medcheck-up.com/?s=social%20engagement social engagement]. The more social engagements a piece of content has, the more social signals you build to your website. Social signals are utilized by search engines to rank the content. This is a way for [http://banker-fo.com/5-reasons-why-social-media-is-important-for-seo-3/ alexa ترتيب المواقع] search engines to determine the most popular content and what their algorithm deems as high-quality. A piece of content could be immediately indexed if it's receiving a lot of social interaction.<br><br>2) Link Building<br>It's long gone of asking for [https://socialwb.com/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%88%d8%aa%d8%ae%d9%81%d9%8a%d8%b6-%d8%aa%d8%b1%d8%aa%d9%8a%d8%a8-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d8%a7%d9%84%d9%8a%d9%83%d8%b3%d8%a7/ alexa ترتيب المواقع] websites to add links to yours. With the advent of Google's Panda and Penguin algorithms SEOs have to create links in by hand - create high quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media is the solution. Social media enables you to present your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. They will also be able to share your content with their networks which will increase the impact of your content.<br><br>3.) Amplification of content<br>The quality of your content is, it's not going to be popular until you amplify it. Sure, email marketing is an excellent method to amplify content, but it can only reach the people in your marketing database. You can reach new audiences through social media. If you publish your content to your followers, they will spread it to their own followings If they are satisfied with the content. These people will then be able to share your content with their followers, which will increase your reach. As a result, you get many relevant visitors including inbound links, social signals and brand awareness All of which are used by search engines in determining content quality.<br><br>content amplification lifecycle<br><br>4) Brand Awareness and Signals<br>Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content, social media also helps build brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google's trust and help with the search engine's branded searches.<br><br>5.) Social Indexing<br>Since the search engines index social media sites, they are now showing on search results pages. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too providing another method to ensure your content's ranking in the search results. It was temporary, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.