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What exactly does social media have to have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, however it's essential to utilize it when you're investing funds into SEO. While the advantages of social media might not be immediately obvious, they are essential for SEO aid. Here are five reasons social media is essential for SEO.<br><br>1) Social Media Signals<br>It is no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. Whenever people tweet, like, comment or share the content it is referred to as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your website. Social signals are utilized by search engines to determine the quality of content. This allows search engines to identify the most popular content and also what they consider to be good quality. If an article is receiving lots of social interaction the content can be indexable.<br><br>2.) Link Building<br>The days of going out and asking for [https://www.biggerpockets.com/search?utf8=%E2%9C%93&term=websites websites] to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs must build links the traditional way - create high quality content that is link-worthy. How can you get your content to websites that will link to your site, if asking them directly would be thought to be "unnatural"? Social media is the answer. Social media enables you to place your content in front of relevant audiences that may be convinced to link to it when it's worthy of linking to. These people will share your content with others and increase your reach.<br><br>3) Content amplification<br>You can make all the excellent content you'd like to, but it won't gain any traction without amplifying it. Marketing via email can be an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. You can also reach new audiences through social media. After you have shared your content, your following will also share it with their following if they find it useful. The people who share it will share your content with their followers, which will increase your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness and are used by search engines for content to determine the quality of your content.<br><br>content amplification lifecycle<br><br>4.) Brand Communication and Awareness<br>Search engines will use your brand's name and reputation to determine the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google's trust and assist with the search engine's branded searches.<br><br>5) Social Indexing<br>Since search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your brand to show up in search results for search queries that are branded and not restricted to your website. This gets more effective. Tweets on their own from Twitter were once indexed and were displayed in the search results. This allowed your content to be more prominent in the results of a search. The service was temporary for a few months, until [https://www.blogher.com/?s=Google%20decided Google decided] to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for [https://socialwb.com/ سيرفر زيادة اشتراكات] getting your content ranked.