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What does social media have to do with SEO? At MWI we hear lots of questions from our potential and current clients. Although social media has been an increasing channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is particularly important for companies that are investing in search engine optimization. Making and managing social media accounts are extremely important for supporting SEO efforts, though the benefits are not immediately obvious. Of the many reasons you should think about social media as a part of your online strategy, here are 5 reasons why it is essential to SEO.<br><br>1) Social Media Signals<br>It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. A social engagement happens when people like, comment on, share or tweet about content. The more social interactions a piece of content is able to get, the more social signals you can build for your site. Search engines analyze these signals from social media, and use it as an index of quality when [https://www.bbc.co.uk/search/?q=ranking ranking] the content. This is a method for search engines to know what people find most useful and also what they consider to be good quality. A piece of content could be immediately indexed in the event that it's receiving lots of engagement on social media.<br><br>2) Link Building<br>There are no more days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links in the traditional way: create quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your site, if the request is considered "unnatural"? Social media can help. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These users will then spread your content among others and boost your authority.<br><br>3.) Content Amplification<br>It doesn't matter how high-quality your content is, it's not going to be popular unless you amplify it. Email marketing is an excellent method to amplify the content, but it'll only reach those in your marketing database. You can also reach new audiences through social media. If you send your content out to your followers, they'll be sure to share it with their own followings when they find it useful. They will also be able to share your content with their followers, increasing the reach of your content. In return, you earn lots of relevant traffic such as inbound links, [https://socialwb.com/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%88%d8%aa%d8%ae%d9%81%d9%8a%d8%b6-%d8%aa%d8%b1%d8%aa%d9%8a%d8%a8-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d8%a7%d9%84%d9%8a%d9%83%d8%b3%d8%a7/ alexa ترتيب المواقع] brand recognition and social signals All of which are used by search engines to judge the quality of your content.<br><br>content amplification lifecycle<br><br>4) Brand [http://keo88.org/tyle/profile.php?id=1321418 alexa ترتيب المواقع] Sensibilization and Brand<br>Brand image and recognition can inform search engines a lot about the quality of your site's content and the extent to which it can be believed to be in its ranking algorithms. Social media helps to build an image for your business and also boosts your content. This is what Google calls a co-citation. Building these co-citations through social media can boost Google's trust in your company web page and also assist with search queries that are personalized.<br><br>5) Social Indexing<br>Search engines have been indexing the social media pages since a while which means that they show up in results pages for search engines. This allows your business to appear in search results for your branded search queries on more than only your website. But there's more than that. Individual tweets from Twitter could be indexed and were displayed in the search results. This allowed your site to be more prominent in searches. That was only temporary for a few months until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.