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What does social media have to relate to SEO? At MWI, we get this a lot from current and prospective clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun making use of in the past couple of years, yet it's vital to take advantage of it - especially if you're investing resources in search engine optimization. Creating and managing social media accounts are extremely important for supporting SEO initiatives, but their benefits aren't immediately apparent. There are many reasons to think about the use of social media in your strategy for online, here are 5 reasons why it's crucial for SEO.<br><br>1) Social Media Signals<br>It's not a secret that Google, Bing and other major search [https://en.search.wordpress.com/?q=engines engines] have been using online dialogue as part of their algorithm for ranking for some time. Social engagement occurs when people like, comment, share, or tweet about content. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines evaluate the social signals they receive, and then use them as an indicator [https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ زيادة مشاهدات اليوتيوب] of quality when ranking content. It's a way to measure what content people find useful in comparison to what their algorithm determines to be top-quality. A piece of content can be quickly indexed if it's receiving a lot of social interactions.<br><br>2.) Link Building<br>Long gone are the days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create good quality content that is pertinent. What is the best way to reach websites that are willing to link to your site, if they are considered "unnatural"? Social media is your answer. Social media can help you present your content in front of people who are interested and could be influenced to link to it if it's worth linking to. They will also share your content with others and boost your authority.<br><br>3) Content Amplification<br>You can make all the good-quality content that you wish to however, it will not get much traction without amplification. Email marketing is great method to boost content , but it can only reach people in your list of marketing contacts. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they will spread it to their own followings in the event that they find it helpful. Then those people will share it with their following, further increasing your reach. In return, you will gain lots of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to judge the quality of the content.<br><br>content amplification lifecycle<br><br>4.) Brand Awareness & Signals<br>Brand identity and awareness can inform search engines a lot about the quality of your site's content and the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google calls this co-citation. These co-citations can be built by using social media to boost Google's credibility and aid in brand-name searches.<br><br>5) Social Indexing<br>Search engines have been indexing the social media pages since a while, which means they now appear in results pages for search engines. This allows your company to be displayed in search results that include branded search queries on more than just your own website. It gets even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method to get your content noticed in search. It was temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.