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What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only started making use of in the last few years, however it's crucial to make use of in particular if you're putting resources into SEO. Making and managing social media accounts are extremely important for supporting SEO efforts, even though the benefits may not be immediately apparent. There are many reasons why you should consider social media as part of your strategy for online There are five main reasons it's important for SEO.<br><br>1) Social Media Signals<br>It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. Whenever people tweet, like or comment on a piece of content that is known as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines look at the social [https://search.yahoo.com/search?p=signals signals] they receive, and use it as an index of quality when ranking the content. It's a method of determining what content is popular with users over what their algorithm decides is top-quality. If the content you're looking at receives a lot of social interaction it will be immediately indexable.<br><br>2) Link Building<br>It is long past the moment when you could simply make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs must build links by hand to create quality content that is link-worthy. How do you reach websites who are willing to link to your content, if asking them directly would be thought to be "unnatural"? Social media is your answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it in the event that it's worth linking to. These people may also promote your content to their networks which increases the power of your content.<br><br>3) Content Amplification<br>The quality of the content you publish, it's unlikely to get much traction until you amplify it. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences through social media. When you share your content, your following will also spread it to their networks when they are satisfied with the content. Then those people will share it with their following to increase your reach. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand recognition These can be used by search engines to make to determine the quality of your content.<br><br>content amplification lifecycle<br><br>4.) Brand Awareness & Signals<br>Search engines can use brand name and reputation to determine the quality of your site and [https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d8%b2%d9%8a%d8%a7%d8%af%d8%a9-%d9%84%d8%a7%d9%8a%d9%83%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d8%b9%d8%b1%d8%a8%d9%8a%d8%a9-%d9%84%d9%84%d8%b5%d9%81%d8%ad%d8%a7/ شراء لايكات فيسبوك] how trustworthy it needs to be for their ranking algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. Google calls this co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with brand-name searches.<br><br>5) Social Indexing<br>Search engines have been indexing social media accounts for a number of years now so they can now appear on results pages for search engines. This enables your brand to appear in search results for your branded search queries that are not limited to just your company website. But there's more than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well - enabling another way for your content to rank in search. The service was temporary for a couple of months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.