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What the heck does social media have to have to do with SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has been a growing channel for marketing in recent years, the majority of businesses have yet to benefit from it. This is especially important for companies that are investing in search engine optimization. While the benefits of social media are not immediately obvious, they are essential for SEO support. Here are five [https://www.bbc.co.uk/search/?q=benefits benefits] of social media is essential for SEO.<br><br>1) Social Media Signals<br>It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some time. Social engagement occurs when people comment, like or share tweets about content. A piece of content with more social engagements will show higher social [https://www.bing.com/search?q=signals&form=MSNNWS&mkt=en-us&pq=signals signals]. Search engines evaluate these social signals, and use them as a quality factor when ranking content. It's a way of evaluating what content people find useful over what their algorithm determines to be of high quality. Content can be instantly indexed in the event that it's receiving lots of social interactions.<br><br>2) Link Building<br>The days of asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that's relevant. How do you reach out to websites that are willing to link to your site, [http://www.xinyubi.com/index.php/Five_Reasons_Social_Media_Is_Essential_For_SEO زيادة مشاهدات اليوتيوب] if they are thought to be "unnatural"? Social media is the answer. Social media lets you share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. These users will then be able to share your content with other people and increase your reach.<br><br>3.) Content Amplification<br>The quality of the content you publish, it's unlikely to get much traction until you amplify it. Email marketing is a great way of amplifying the content you create, but it won't reach people in your marketing list. You can also reach new audiences via social media. After you have shared your content, [https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%a7%d9%87%d8%af%d8%a7%d8%aa-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ زيادة مشاهدات اليوتيوب] the people who follow you will share it with their following when they are satisfied with the content. This will cause them to share it with their following, further increasing your reach. In return, you will gain many relevant visitors and inbound links, as well as social signals and brand awareness These are all used by search engines in determining content quality.<br><br>content amplification lifecycle<br><br>4.) Brand Recognition and Signals<br>Brand recognition and brand identity can inform search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can improve Google's trust and confidence in your website as well as helping with search queries that are personalized.<br><br>5.) Social Indexing<br>Search engines have been indexing social media sites for a number of years now, which means they now appear on results pages for search engines. This allows your business to show up in search results for specific queries that aren't restricted to your website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results too which gave another means to get your content noticed in search. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.