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What exactly does social media have to have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only started taking advantage of in the past couple of years, yet it's very important to leverage particularly if you're investing efforts in SEO. While the advantages of social media might not be immediately apparent, they are essential for SEO support. Here are five reasons why social media is vital to SEO.<br><br>1) Social Media Signals<br>It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for a long period of time. If people tweet, share, like, comment or [https://socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%b4%d8%aa%d8%b1%d9%83%d9%8a%d9%86-%d9%8a%d9%88%d8%aa%d9%8a%d9%88%d8%a8/ شراء مشتركين يوتيوب] share a piece of content that is known as a social engagement. Content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to know what content people consider to be most valuable and what their algorithms consider good quality. If the content you're looking at is receiving lots of social interaction It can be quickly indexed.<br><br>2) Link Building<br>It's long gone of asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to do link building the old fashioned way and create content of high-quality that is linked-worthy. But how do you reach websites willing to link to your content if you ask them directly, which is an "unnatural" link building technique? Social media is your answer. Social media lets you put your content in front of the right people, who could be in a position to influence them to link to your content if it's worth linking to. These users will then promote your content to others and increase your reach.<br><br>3) Content amplification<br>You can write all the high quality content you want however it will not gain significant traction without the aid of amplification. Marketing via email is an excellent method of amplifying the content you create, but it won't reach those in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they will also share it with their personal followings If they are satisfied with the content. Then those people will share it with their following and increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand recognition All of which can be used by search engines for content quality determination.<br><br>content amplification lifecycle<br><br>4) Brand Sensibilization and Brand<br>Brand identity and awareness can inform search engines a lot about the quality of your site's content and how much it is considered reliable in their ranking algorithms. Alongside boosting your content Social media can also build brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with search results that are branded.<br><br>5.) Social Indexing<br>Since the search engines are able to index social media accounts, they are now showing up in search results pages. This lets your company's brand be displayed in search results for search queries that are branded and not restricted to your website. It gets even more effective. Individual tweets from Twitter were previously indexed and appeared in search results, too - enabling another way to get your content noticed in search. That was only [https://www.change.org/search?q=temporary temporary] for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.